Urban Brits swayed by flexibility of renting |
14 2008 |
| Young urban professionals are more likely to choose to rent a property and put their money into stocks and shares than save up for a mortgage, marketing industry executives have been told. In a bid to improve the awareness of advertising professionals about the current key demographics across the UK, Precision Marketing has issued a new report which points out that many more Brits now prefer to opt for more flexible accommodation options in line with their lifestyles. Regarding the 25-29-year-old demographic, the report read: "Some 40 per cent live alone, with high numbers sharing larger properties. They are typically renting rather than buying, reflecting the transient nature of these communities. "They are typically renting rather than buying, reflecting the transient nature of these communities." At the same time, it was shown that demand for suburban rental accommodation is also high, particularly among older professionals looking to settle outside of busy city centres.  |
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