Locals to benefit from cheap entry to Brighton landmark

20 2007
While Brighton's number one attraction, its cobbled beach, may well be free, one of the city's other highlights, its historic Royal Pavilion has long been overlooked by residents due largely to the steep admission prices.

However, in an effort to boost visitor numbers, Brighton and Hove council have announced that for locals, entry to the landmark building will be half price over the winter months.

At present, just nine per cent of visitors to the Pavilion actually live in Brighton, despite the fact that 15 per cent of those claiming that they would recommend the experience to family and friends and would be encouraged to go there more often if a discount scheme was in place.

"We are so lucky to have the Royal Pavilion on our doorstep, and it's amazing that only about 10 per cent of residents in the city actually visit it each year," said Councillor David Smith, the chairman of the city's culture, recreation and tourism committee.

"Having a permanent discount may encourage more residents to visit and, hopefully, bring friends and family too."

The Pavilion will continue to open its doors free to the public once a year, the council confirmed.

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